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You want to set up a plate on your counter — also known as an NFC card, stand, or sign — but you're stuck on which model to pick. That's normal: Braavu has one plate per goal, each with its own printed design and fixed destination. And since your priorities shift, it helps to know you can reprogram your NFC plate for any goal down the road. The right choice comes down to one question: what do you want customers to do when they bring their phone close?
Here's how to decide.
The Google review plate: for local visibility
This is the default choice for most businesses. The green plate with the G logo points straight to your Google reviews page. The customer taps, leaves a star and a few words, and your local listing climbs.
Pick it if your priority is being found on Google Maps and in nearby searches. For a restaurant, a salon, or a neighborhood shop, that's often where foot traffic is decided. If you could only take one plate, this would be it.
The Facebook plate: for your local community
The blue plate leads to your Facebook page. It's built to win followers and Facebook reviews, where a good chunk of your local customers still follow the news from a business.
Pick it if Facebook is already your main channel for announcing promos, holiday hours, or events. It turns an in-store customer into a follower who'll see your name pop up in their feed again.
The Instagram plate: for your brand image
The pink-to-orange gradient plate points to your Instagram profile. Its purpose: to grow your following.
Pick it if your business lives on visuals — a café, a bakery, a fashion boutique, a studio. When a customer enjoyed their visit, one tap is enough for them to follow you and catch your next posts.
The link-in-bio plate: to bring it all together
If you're after more than reviews and you're torn between several networks, the link-in-bio plate is the one you want. It bundles all your links on a single page: Google reviews, Facebook, Instagram, TikTok, online menu, booking page, and more.
The customer taps once and picks where to go themselves. Choose it if you've got several goals at the same time, or if you want a single touchpoint that covers your whole online presence.
How to decide in practice
Ask yourself the question in this order:
- Is my number-one goal Google reviews? Take the Google review plate.
- Do I mostly want to grow a community on one specific network? Facebook or Instagram plate, depending on where your customers live.
- Do I have several goals, or don't want to choose? Link-in-bio plate, which brings them all together.
Nothing stops you from having more than one: the Google review plate on the counter, the Instagram plate by the register. But to start, one well-chosen plate is enough.
For a local business, the smart move is simple: begin with your most pressing goal, take the plate that answers it, and add more as needed.
Takeaway: Choose your Braavu plate by your goal — Google reviews for local visibility, Facebook or Instagram to grow a community, and link-in-bio to bundle all your links into a single tap.